Fidar -Pet food packaging
The client approached me with a request to redesign their pet food packaging, as the existing black-and-white design was failing to attract customers. In the vibrant and emotionally-driven pet industry, where color, energy, and trust are essential, such a stark palette lacked the warmth and visual appeal needed to stand out on shelves. Moreover, in the food sector, especially for pet products, packaging must quickly convey freshness, vitality, and care, qualities the previous design did not reflect.
I led a full rebranding of the packaging, incorporating high-quality, expressive images of real animals and bold, modern typography to enhance shelf impact and emotional connection. This visual overhaul not only revitalized the brand’s image but also significantly boosted sales. The redesign proved so effective that since its launch in 2018, the company has maintained the same packaging, now a recognizable cornerstone of their brand identity.