Ziess Exhibition booth
I designed the visual elements for this booth for a medical technology company specializing in ophthalmic devices, for the well-known brands Zeiss and LKC. My goal was to create a clean, modern, and visually engaging space that effectively showcased high-tech medical equipment while maintaining clear brand visibility. I incorporated bold, curved graphics and a strong color palette to reflect innovation and precision, while also organizing the layout to ensure smooth visitor flow and product visibility. I used the background design to represent the eye shape to represent the related meaning for the audience.