Briefing.works is a web-based platform designed to help users create clear, structured business plans and briefs. I developed the branding and visual system around three primary colors: Yellow, red, and blue, each representing one of the platform’s core categories: Operative, Strategy, and Creative. These categories reflect the key formats users work with and export as part of their business planning process. To support clarity and simplicity, I introduced a system of minimal geometric and organic shapes, reinforcing the concept of a “brief” while maintaining a clean, focused, and minimalist visual outcome.
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https://www.figma.com/deck/1iE8DWIMSXcx4B9H8dUT5V