Bapish campaign
This series was designed as part of a visual campaign promoting a wholesale discount program, where individuals from a variety of small businesses, ranging from healthcare to craft and retail, could participate. To create a light-hearted and inclusive tone while avoiding any implications around social identity, profession, or gender norms, I chose to represent the characters as anthropomorphic animals. Each animal embodies a different profession or role, styled with human characteristics and outfits, to emphasize diversity without specificity.
The design language is intentionally playful and clean, using a limited palette with bold lines and expressive gestures to enhance relatability and humor. This approach helped the campaign feel approachable and engaging while maintaining a universal and non-discriminatory appeal. By using character-driven storytelling, I was able to bring energy and warmth to what might otherwise be a generic retail message, making the visuals not only functional but also memorable.